What is the serum?

You are not alone in having no earthly idea what a serum is.

Serum is a skincare product you can apply to your skin after cleansing but before moisturizing with the intent of delivering powerful ingredients directly into the skin. Serum is particularly suited to this task because it is made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients. This makes them a great tool for targeting specific skincare concerns.

Yes, serums tend to be on the pricier end of the skincare spectrum. But for a pretty decent reason! Remember that bit about being super concentrated and potent? You are getting your bang for your buck here… So, What do you need all these magic bottles and pipette ampoules for?

⠀

If you have perfect skin and no visible problems, then you may safely not use serums in skincare.

⠀

And if you have:

📍Pigmentation & dark spots

📍 Acne & breakouts

📍Dryness

📍Fine lines & wrinkles

📍Redness & sensitivity

It is time to introduce an additional step – serums – into everyday care.

Regular application allows to achieve a stable result.

I tell you as the person who watches this result every day on my face.